Travelers Ally Website
Leadership | Strategy | Marketing | Design | Development
When I was initially approached to work at World Insurance Association, I was asked to lead a team to launch a new website and manage the project and product throughout. This led to the creation of a new brand and division within the company called Travelers Ally.
I lead a team of professionals through several areas such product development, web design theory, web development, social media, and business strategy.
Bringing in a new marketplace where selling a product is part education, part selection, it was crucial to differentiate our desire to sell this type of insurance. Instead of a long form and presenting a multitude of options, we opted for simplicity in communication and a good design.
Overall, we were well pleased the site turned out a fresh and simple design that communicated to users who are learning about buying international medical insurance how to quickly pick a great plan to buy for their specific situation.
- Responsive website design
- CMS integration (WordPress implementation)
- Robust product management features including document handling and powerful product feature selection